Alex Russo is the middle child and only daughter of the Russos. She is the family wizard who lives with her parents and works at their Sub Station. Her best friend is Harper Finkle.
Alex is very street-smart, using her intelligence to get whatever she wants. She's very manipulative, using everyone's weaknesses to her advantage. Actually, one of her flaws is her own reliance on magic and her laziness, which often results in magical troubles, as well her lack of disregard for rules.
She has a tendency to be very lazy, when given the option of the easy way and the proper way she will pick the easy way every time without hesitation, getting her into trouble often, because the easy way always has consequences she doesn't bother to think about until they're upon her. Alex is typically portrayed as a mischievous troublemaker. She is usually unintentionally mean and exercises mocking judgement towards others she isn't very familiar with.